

I share posts they’ll like.
Or tell them about communities I’ve found I think they’ll like.
If they ask how to participate I pick an instance for them and just link them direct to the signup page, then show them how to sign in in an app.
That way there is basically no jargon. No complexity. If they sign up, they do so out of genuine interest for the content. If they ask what federation is, I explain. But the neat thing is, you don’t really need to know about it to have a good experience on the fediverse.
Plus when people see the @ with a url, they kinda just naturally get that it’s like email. They notice that it’s part of a users “address” and that it differentiates users, but they don’t really think about it past that.
Us being here for ideological reasons is extremely unusual. Most people don’t make decisions that way.
Besides. If you find good content FIRST and sign up to engage with it second, it is so much easier to become and remain a regular user.
HEVC is proprietary.
AV1 is what we need. And a lot of newer hardware finally supports it.