I realise that Google places ads in the native Gmail environment. However, when using a third party front end to embed the Google services, how does the company make money off that? When I use Thunderbird to access Gmail or the Google Calendar or when I map my Google Drive to the file explorer, how can Google profit from this kind of use?

  • hperrin@lemmy.ca
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    6 months ago

    The knowledge of what you do, where you work, who you talk to, what you eat, who your doctor is, where you shop, everywhere you go, what diseases or disorders you have, what kind of clothes you wear, what your family life is like, etc, are incredibly valuable to a company trying to show you ads. It doesn’t matter if you don’t see them through Gmail. Google owns so much of the internet, you’ll see them eventually.

    Get your email from an email company, not an ad company.

  • heavydust@sh.itjust.works
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    6 months ago

    Don’t forget that most people do not use external applications such as Thunderbird. You’re a blip on the radar.

  • slazer2au@lemmy.world
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    6 months ago

    Metadata.

    It knows who you are talking to from the to and from fields, possibly the context based on the subject, if the do scan the email contents then they will know what you are interested in.

    Gather that info with your search history it can sell targeted advertising.