I realise that Google places ads in the native Gmail environment. However, when using a third party front end to embed the Google services, how does the company make money off that? When I use Thunderbird to access Gmail or the Google Calendar or when I map my Google Drive to the file explorer, how can Google profit from this kind of use?
They probably make more money selling data collected from its use through any means, than they do selling ads in their own apps.
Remember: If the thing is free, you are the actual product getting sold.
They’re still collecting data that helps them sell ads.
The knowledge of what you do, where you work, who you talk to, what you eat, who your doctor is, where you shop, everywhere you go, what diseases or disorders you have, what kind of clothes you wear, what your family life is like, etc, are incredibly valuable to a company trying to show you ads. It doesn’t matter if you don’t see them through Gmail. Google owns so much of the internet, you’ll see them eventually.
Get your email from an email company, not an ad company.
Don’t forget that most people do not use external applications such as Thunderbird. You’re a blip on the radar.
Metadata.
It knows who you are talking to from the to and from fields, possibly the context based on the subject, if the do scan the email contents then they will know what you are interested in.
Gather that info with your search history it can sell targeted advertising.
They’re scanning the email contents.
and your google drive contents.
and everything else you send through their services.
That’s why I am no longer using their services like Gmail and Google Maps. I jumped tot alternatives, much recommended.
What are you using in lieu of Google Maps?
I use GoogleStreetMap for GPS, I’ve replaced Gmail with StartMail and instead of Google Calendar I use TimeTree for now. Might need to find a real privacy related calendar, anyone suggestions?