

well, maybe it helps to know that companies don’t actually want their brand name to become a generic term, even if it seems like a sign of immense success. The brand name loses its distinctiveness as a trademark. Essentially, the public starts to perceive the brand name as the name of the thing itself, rather than a specific brand of that thing.
For instance, in the UK, people still say things like, “I’m going to hoover the front room” to mean they’re going to clean it with a vacuum cleaner. Notice that the brand of vacuum cleaner doesn’t actually matter in this case - most people own non-Hoover vacuums, yet will still say, “love, get me the hoover out the cupboard”.
Other brands that this has happened to include Aspirin, Cellophane, Band-Aid.
So maybe we should actually start saying, “I’m going to google this with Qwant”. In principle, we’d be undermining and devaluing the brand.
there really is! I just got a new laptop, and it really wanted me to go through the Lose-dows setup wizard crap. That wasn’t so much an MS thing, rather the laptop’s idiot-proofing. For instance, I had to hold the power button for a full 10 seconds to get it to hard power-off, and getting a boot menu so I could boot from USB was not as easy as it could’ve been.
But those initial frustrations were replaced by sheer glee once I did finally get to a linux prompt, and using fdisk was able to nuke all those horrible Win partitions from orbit.