For journalists and politicians it’s a challenge moving off.

At this rate short of banning it in the country I’m not sure I see those groups moving before the masses do sadly.

There’s a Wikipedia page about this phenomenon where advertisers started to prefer video in 2015.

Explains exactly what you’re seeing.

I mean Telegram has been blocked in Russia before and it didn’t stop their operations for too long. At best now some engineer at telegram has one more ticket and things will be back to normal.