Itch.io just banned lgbt content at the reauest of payment providers. It is now, short of finding them and handing them food, impossible to pay the last group of artists i was giving money to, because the mechanisms of payment have decided they cannot be paid.
But I still want the stuff they’ve made, their back catalogues, etc.
Exposure.
So have a gay, bi or trans love story in a book, movie, TV show or video game the same as you would a straight one. Don’t announce it to the world as a genre because it’s not. Normalize it don’t separate it. Have people experience it the same as any other love store.