• IndiBrony@lemmy.world
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    2 months ago

    Friends was in a supermarket the other day. He bought an item labelled “Liquid Death”.

    What the product actually was is something he never buys because he never needs it, but because of the fantastically insane name of the product he said he just had to buy it!

    That product? The one named Liquid Death?

    Do you want to know what it was?

    It was a 12 pack of 500ml cans of water

    This kind of marketing works, kids. Something so unexpected you just have to buy it!

    • ObtuseDoorFrame@lemmy.zip
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      2 months ago

      Liquid Death isn’t bottled, it’s canned. They’re whole gimmick is “death to plastic” which is a little ironic considering that aluminum cans have a plastic lining.

      Still, it’s a great product. They’ve eliminated 99.9% of the plastic, so I think the slogan still works.

        • ObtuseDoorFrame@lemmy.zip
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          2 months ago

          Yeah! All aluminum cans have a thin plastic lining. So do soup cans. They’re still both better than plastic packaging, but it just shows how difficult it is to completely remove plastic from your life.

          I drink a lot of beverages that come in aluminum cans so I am reaaaally hoping that they have less microplastic risk than 100% plastic packaging does.

    • alk@lemmy.blahaj.zone
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      2 months ago

      IIRC liquid death also has some very good policies.

      And it was originally created because drinking water isn’t cool, and musicians in bands wanted something to drink that looked like energy drinks or alcohol while staying hydrated. They mentioned bands filling empty monster cans with water as an inspiration.

      • BackgrndNoize@lemmy.world
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        2 months ago

        Only in America does the coolness of drinking water ever factor into anything, coca cola successfully brainwashed the entire country lol

    • no banana@lemmy.worldOP
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      2 months ago

      I would never buy bottled water either, but I do have an unopened can of liquid death standing around because it’s such a fantastic can. Guests do ask me about it, or pick it up, sometimes. It’s always disappointing to them and that’s what I feed on.