But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

    • UnderpantsWeevil@lemmy.world
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      3 months ago

      The ship was never at that port.

      Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

    • James R Kirk@startrek.website
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      3 months ago

      I know he’s just selling the platform to AI companies, but it’s an odd take considering they’ve been moving away from being a message board and towards being just another content feed for years now.

      • IndescribablySad@threads.net@sh.itjust.works
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        3 months ago

        Looked up some information a bit ago and found Reddit using AI written answer pages to aggregate information. Which- why? The information was already indexed by a search engine, the sole reason I landed on this page. Why are you offering me secondhand, watered down information written by your idiot machine when I can instead read sourced accounts with citations?

        It’s interesting to know that you can do this, but I could not care less about a machine’s perspective on what is or is not the prevailing opinion. Moreover, it completely contradicts your stated goal, you perjurious pool of feculence.

    • YiddishMcSquidish@lemmy.today
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      3 months ago

      For me it was a few hours ago. My first profile got banned for “inciting violence” cause I said “fuck trump and Obama”. And just got my other account banned for inciting violence but they deleted the comment so I can’t tell you what exactly I said, but it’s not in my nature to actually advocate for violence.

      I believe I was followed around by some trumptard, cause I’m a pretty out and loud leftist. I’m not going through the trouble of creating another one as I have been using it very infrequently since discovering boost for Android. Plus I don’t want to help them pad their numbers, or be at the wim of some ai system that doesn’t even read the comment and just auto bans.

  • RememberTheApollo_@lemmy.world
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    3 months ago

    If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

  • nucleative@lemmy.world
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    3 months ago

    It’s really wild that the guy who co-founded Reddit is so universally hated by the users.

    Talk about having completely lost touch.

  • Blackmist@feddit.uk
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    3 months ago

    I’m guessing he hasn’t browsed his own site recently then.

    Probably nothing there to interest him since they banned /r/jailbait

  • BetaBlake@lemmy.world
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    3 months ago

    Half of the comments are from bots and everyone gets autobanned.

    Reddit is quite literally on autopilot

  • pelespirit@sh.itjust.worksOP
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    3 months ago

    He didn’t say entirely or how many, lol. If there’s 2 humans writing, it’s technically still, “It’s the place you go when you want to hear from people.”

    • huppakee@feddit.nl
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      3 months ago

      Exactly what I thought, cause a lot of comments are from bots and even the ones that appear from humans aren’t necessarily humans. How can you say it remains like it is now and it is written by humans at the same time?

      • N0t_5ure@lemmy.world
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        3 months ago

        The site is loaded with engagement bots, and that has increased exponentially in the last year. Before I left, I was constantly getting pinged with inane questions to try to elicit a response (engagement). So much different here.