Google’s delusional fantasy has always been you want to buy a guitar, you go on Google, their ad algorithm shows you a perfectly targeted ad for the guitar you want, and you love and trust Google so you click the ad and buy it. They think LLMs will make that actually work, they want to give you a Grima Wormtongue that can simper and manipulate until you do love and trust it, and once you’re a rotting husk it whispers the ad algorithm into your ear so you think it was your idea.