The author calls it JIF. He intended it as Jif because he has butter fingers and like butter brand JIF.
I’m used to hard G though.
And British people made English, but they don’t say anything right either.
I know he says it’s pronounced “jif”, but I just don’t care. It’s like “gift” without the t
Let’s be honest here, English does not have that level of consistency. “Women” is pronounced with an “i” for christ sake
I seen a guraffe at the zoo!
Hard G and soft G are both acceptable pronunciations, the only way to be wrong in the situation is to insist that your preferred way to pronounce it is the only correct way to pronounce it
Oh, except silent G. Silent G is wrong.
It’s pronounced gif with a hard G.
When I rise to power anyone who disagrees will be immediately found guilty of thought crimes and sentenced to castration, followed by execution, in that order.